Product, Client, Service or Cause:_ Calvin Klein: Obsession For Men
Publication (Calvin Klein: Obsession For Men, Cologne Ad, Fall 2007, http://blog.lib.umn.edu/raim0007/gwss3307_fall2007/3_gendered_images/):
This ad is sexually geared towards men by portraying a nude woman above an image of the product. This not only perpetuates a heteronormative stereotype but it also objectifies this woman by sexually exploiting her in order to appeal to the stereotypical mass male population.
Advertisement #2
Product, Client, Service or Cause: Clorox: Green Works
Publication (Clorox: Green Works, Cleaning Advertisement, January 2010,
http://tgremillgreenrevolution.blogspot.com/2010/01/clorox-advertisement-greenwashing.html):Despite the fact that this is a cleaning ad there is no sign of sexism or gender relation in this. Normally a cleaning product advertisement features a female thus perpetuating the stereotype that only women should clean etc. however this advertisement simply promotes environmental awareness rather than targeting a specific gender. Go Clorox! You have the power to disinfect the media!
Advertisement #3
Product, Client, Service or Cause:_Axe: Body Wash
Publication (Axe: Body Wash, Body wash for men, Fall 2007, http://blog.lib.umn.edu/raim0007/gwss3307_fall2007/3_gendered_images/):
This ad basically speaks for itself. It is of just a woman’s body from her neck to her upper thigh and “Wash Me” is written in the mud upon her stomach. This ad is extremely sexist because it is selling this product with a sexual undertone via the cleavage, perfect body, and ONLY the body in view in order to disconnect any emotional aspects with the face and predominately focus on the sexual demeanor.
